Time-Critical Exhibition Logistics Case Study
From referral to first delivery – exhibition logistics across Cheshire, Stirling and Glasgow
Route: Cheshire → Stirling → Glasgow
Cargo: Exhibition materials and marketing displays
Key constraint: Strict venue pack-up time window
Delivery model: Dedicated driver, multi-stop route, full POD
At the beginning of the year, MBL Connect was recommended to a creative solutions business by one of our existing sign and print clients. The referral quickly turned into a time-critical logistics request – a scenario we handle daily through our
Time-Critical Delivery service.
This was not a one-off courier run, but a coordinated, time-sensitive operation requiring full control from first contact to final proof of delivery.
The challenge
The job involved transporting marketing displays and exhibition materials supporting a major UK supermarket campaign linked to an international sporting event.
The delivery schedule included two separate collections prior to final delivery, with the second collection being strictly time-critical. The venue required a precise pack-up window, as the exhibition space needed to be cleared and repurposed later the same evening. Any delay would have disrupted the client’s wider event schedule.
The full route required careful planning and sequencing:
Initial collection from Cheshire (evening before delivery day)
Second collection from Stirling (midday)
Direct final delivery of all materials to Glasgow
The solution
Our response to the initial enquiry was immediate. While the booking itself required confirmation over a couple of days due to the client awaiting approval from their end customer, once confirmation was received the job was secured instantly.
A dedicated driver was assigned within the hour, responsible for both collections and the final delivery, ensuring full continuity across the entire route – exactly how our
Dedicated Same Day Delivery model is designed to operate.
Collection and delivery windows were aligned precisely with venue availability. Throughout the operation, the client received clear communication and status updates, with full proof of delivery issued immediately upon completion.
The result
All collections and the final delivery were completed on time, fully aligned with the venue’s pack-up window and agreed schedule.
The client highlighted the quality of communication and the professional approach throughout the process, from initial contact through to the final proof of delivery.
Following the first booking, the customer confirmed that additional consignments are planned and expressed a clear intention to work with MBL Connect again.
Why this matters
This case demonstrates how referrals turn into long-term B2B relationships when logistics processes are designed to scale. Structured planning, rapid resource allocation once confirmed and clear end-to-end communication are what make time-critical, multi-stop deliveries repeatable rather than exceptional.
If you need time-critical logistics with dedicated control and clear communication from first contact to proof of delivery, get in touch with MBL Connect.